What The LOU
About What The LOU
Discover What The LOU, a trusted vintage clothing store in Louisville, KY, where timeless style, quality finds, and everyday wear come together. Our curated collection of vintage apparel offers something special for shoppers who want distinctive pieces with character, history, and lasting appeal.
From retro fashion staples to one-of-a-kind wardrobe additions, What The LOU makes it easy to shop vintage clothing in Louisville with confidence. With a 4.80-star rating from 27 reviews, we’re recognized for a welcoming shopping experience, standout inventory, and a customer-focused atmosphere that makes browsing feel personal and enjoyable.
Whether you’re searching for unique statement pieces, classic everyday outfits, or sustainable fashion in Louisville, KY, What The LOU delivers a shopping experience that feels both stylish and meaningful.
To learn more about vintage clothing shopping in Louisville, KY, visit What The LOU and explore a carefully selected collection designed to help you express your style with authenticity.
Quality Products
Carefully curated selection
Expert Staff
Friendly, knowledgeable help
Great Value
Competitive pricing always
Happy Customers
Satisfaction guaranteed
What We Offer
Our Collections
Featured Products
Discover our most popular items and best sellers that customers love.
New Arrivals
Fresh inventory arriving regularly. Be the first to see what's new.
Special Offers
Amazing deals and seasonal promotions you won't want to miss.
Our Story
Shop With Confidence
Whether you're looking for something specific or just browsing, our knowledgeable team is here to help you find exactly what you need.
Our Store
Browse our beautiful space
Customer Reviews
What shoppers say about us
Michelle Evans 3 years ago
Hidden gem of vintage shops. Right next to Four Pegs in Germantown.
Bobby Reider 3 years ago
This place is awesome. They have a huge variety of vintage stuff and the owners are so nice. We will definitely be back when we're in Louisville again!
Greg Ellis 2 years ago
I was eating brunch across the street at Sarino and my girlfriend and I started wondering why all these people kept stopping at this store to look at stuff. So after brunch we walked over and into What The Lou and I see why people were stopping! There was such a trove of treasures to behold! CDs and Vinyls VHS and DVDs and vintage clothes and oddities and all sorts of throwbacks playing on old CRT TVs. Def. good vibes. Got some new CDs for my car that should hold me over the next decae.
Christian Grizzard 8 months ago
Seth was super cool, nice shop decent prices on some sweet gear. Gonna come by for a show soon
Erin Davis a year ago
Great experience— the selection was so good. Highly curated, but still something for everyone. Will definitely be making another trip from Indy to go again.
J C C Edited 2 years ago
Great locally owned store specializing in 00 & 90's popular fashion and other media items. Also a good selection of Louisville-centric items also. Many local artists have items on display and for sale in the store. Friendly store service and great location to walk to other local business for food and drinks. Parking is easy to find without paying a meter. They even sports selection of retro video games, comics, tapes, CDs, vinyl music stickers, posters and more. Located near several restaurants, this is a great place to visit.
Mikayla Jackson 10 months ago
Kris and Ben make this place so warm and welcoming! With a wide variety of clothing options, you’re bound to find something of not, multiple something’s! From Y2K to true vintage, there’s something for everyone here. Top tier.
Shane Murphy 4 months ago
Great selection of vintage clothing. Also up there as one of the best DIY venues in Louisville.
Meghan Solomon 4 years ago
This shop is a must add on your list of nostalgic vintage adventures! In my experience, the owners are knowledgeable and friendly. You really never know what you’ll find because their selection is constantly being updated with new to you things. There’s clothing, records, toys, home goods, comic books, dvds, cds, vhs tapes, art and more! Some things are local too so just ask. I will say the prices for what I’ve bought were all very reasonable.
Ian Walton 5 months ago
Went here for a comedy show and had a great time. Loved the vibe of the small venue. Great use of the space outside of normal business hours. Will be looking at more upcoming events here as the experience was excellent. They don't sell alcohol or food so come prepared.
Frequently Asked Questions
Common questions about What The LOU
- Thursday: 12-7 PM
- Friday: 12-7 PM
- Saturday: 12-7 PM
- Sunday: 12-6 PM
- Monday: Closed
- Tuesday: Closed
- Wednesday: 12-7 PM
What The LOU is located at 1101 Goss Ave, Louisville, KY 40217, United States, Louisville, KY, United States.
You can reach What The LOU by calling +1 502-741-8452.
What The LOU has a rating of 4.8 out of 5 based on 27 customer reviews.
What The LOU features the following accessibility: Wheelchair-accessible car park.
What The LOU features the following from the business: Small Business.
What The LOU features the following service options: On-site services, Delivery.
What The LOU features the following planning: Quick visit.
What The LOU features the following payments: Credit cards, Debit cards, NFC mobile payments.
Business Features
Highlights & Amenities
Accessibility
- Wheelchair-accessible car park
From the business
- Small Business
Service options
- On-site services
- Delivery
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
Visit Our Store
Stop by and see us. We'd love to help you find what you're looking for.
Location
1101 Goss Ave, Louisville, KY 40217, United StatesPhone
+1 502-741-8452Store Hours
Get In Touch
Have a question? Let us know and we'll get back to you.